Pest Analysis Infographic
Pest Analysis is useful for four main reasons:
- It helps you to spot business or personal opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you to shape what you're doing, so that you work with change, rather than against it.
- It helps you to avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconcious assumptions when you enter a new country, region, or market, because it helps ypu to develop an objective view of this new environment.
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